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THE SKED: WEDNESDAY — Early Results

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality sho...
by Mitch Salem
 
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The Sked

THE SKED: Inside the 18-49 Demographic

>At ShowBuzzDaily we focus mainly on ratings for Adults 18-49, the demographic advertisers are most interested in buying.  But inside that broad group are many important sub-groups, usually broken up into women and men, yo...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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Weekly Broadcast Ratings: A Creaky Summer Begins

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC will win the week ending Sunday with a 1.42 adult 18-49 rating in prime time, identical to last w...
by Mitch Metcalf
 
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Broadcast Network Weekly and Summer Averages

Broadcast television quickly returned to normal the week ending Sunday night, the first full week after the Summer Olympics. FOX won the quiet week of August 13-19 with a preliminary 1.65 Adult 18-49 rating. Once again, the Gor...
by Mitch Metcalf
 
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The Sked: Monday September 10 Ratings

NBC got The Voice off to a good start last night, a 4.1 preliminary Adult 18-49 rating from 8-10 pm.  The singing competition show started at a 3.2 in the 8:00 half hour, quickly building to a 3.9 at 8:30 and 4.6 at 9:00 bef...
by Mitch Metcalf
 
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The Sked: Monday Week 2 Ratings

NBC Monday is no fluke, with The Voice holding steady (not surprising) and Revolution hanging in there (more surprising).  CBS is suddenly incredibly mediocre on this once-proud night, ABC has slid to banality, and FOX has s...
by Mitch Metcalf
 
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The Sked: Thursday Week 4 — Not a Pretty Picture

The fourth Thursday of the season offered a big opportunity for ABC, CBS and NBC, as FOX had to pre-empt The X Factor for a postseason MLB game that no one cares about.  A lot of displaced X Factor viewers decided not to sa...
by Mitch Metcalf
 
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The Sked: Monday Ratings September 17 — The Premieres Begin

NBC had a terrific first night of The Voice and Revolution combo.  In its second Monday this season, The Voice perked up to a 4.6 rating with Adults 18-49 from 8-10 pm, up from a 4.2 last Monday.  There seemed to be a l...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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THE SKED: THURSDAY Ratings This Fall

> THURSDAYS this Fall officially start September 22, with virtually all series debuting or returning on that night.  The main exception is The CW, with Vampire Diaries and Secret Circle premiering tonight and a few late pr...
by Mitch Salem
 
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Articles

THE SKED: Cable Ratings September 13-19

> On cable this past week, NFL football was again the top-rated program, and Jersey Shore was in second place, as usual.  But tying for second was the Comedy Central Roast of Charlie Sheen, which aired 30 minutes after the...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS September 25

> With an “average” NFL game on NBC (if you consider a 7+ rating in primetime average), the other networks premiered their Sunday lineups with only moderate success at best.  ABC got off to a very sluggish star...
by Mitch Metcalf
 
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Articles

THE SKED: MONDAY Ratings Preview

>The new television season is here.  The kids are back in school, summer is a distant memory, and the Emmy telecast has ended.  It’s time for the networks to unleash a flurry of season premieres and series debut...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
Full Story »

 

 
 

 

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