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SHOWBUZZDAILY WEEKEND STUDIO SCORECARD – 1/29/12

> Beware the round-number weekend estimate. OPENINGS:  THE GREY (Open Road) is claiming an even $20M gross for the weekend, which would make tomorrow’s adjusted number starting with “19” no surprise at al...
by Mitch Salem
 
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WEEKEND BOXOFFICE: STUDIO SCORECARD – 1/9/12

> Live by Cinemascore, die by Cinemascore. THE DEVIL INSIDE:  The most hilarious studio event of the last 24 hours has been Paramount‘s frantic attempt to argue that an “F” Cinemascore for THE DEVIL INSID...
by Mitch Salem
 
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WEEKEND BOXOFFICE: EARLY NUMBERS – 1/7/12

> Dateline has preliminary figures for Saturday and the weekend, and as expected, Paramount’s THE DEVIL INSIDE took a significant 25+% hit in its second day, a trend that will no doubt continue as stories of audiences in ...
by Mitch Salem
 
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FRIDAY BOXOFFICE: STUDIO SCORECARD – 1/6/12

> Everyone wanted to go to the movies on the first full weekend of 2012. PARAMOUNT:  The studio went straight to its Paranormal Activity playbook to launch THE DEVIL INSIDE (pre-release screenings, months of buzz), and it ...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: NEW YEAR’S WEEKEND STUDIO SCORECARD – 1/2/12

> As detailed in Mitch Metcalf’s Weekend Boxoffice Report, New Year’s Day wasn’t the bonanza the studios were expecting it to be. PARAMOUNT:  MISSION: IMPOSSIBLE – GHOST PROTOCOL‘s Sunday incr...
by Mitch Salem
 
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WEEKEND STUDIO ESTIMATES December 30-January 1

>Based on Friday and Saturday box office (and estimated Sunday numbers), the total box office for this weekend is now looking like $151 million, up 2% from last year.  Saturday business (impacted by New Year’s Eve) w...
by Mitch Metcalf
 
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HOLIDAY BOXOFFICE: WEEKEND STUDIO SCORECARD – 1/1/12

> With one startling exception and a couple of smaller ones, the holiday crop of movies declined on Saturday and are expected to recover on New Year’s Day. PARAMOUNT:  MISSION: IMPOSSIBLE – GHOST PROTOCOL went ...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: EARLY SATURDAY NUMBERS – 12/31/11

> According to Deadline, most films were down 20-30% from Friday, which is par for the course on New Year’s Eve, due to early theater closings and non-movie plans for the night.  But there are a few oddities: Most no...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: Early Friday Numbers – 12/30/11

> Deadline has initial boxoffice figures for Friday, and if the numbers hold, the results seem to be a healthy amount higher than last year’s Friday before New Year’s, allowing the holiday period–and the year&...
by Mitch Salem
 
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Box Office Results WEDNESDAY December 28

>Box office volume drifted down a preliminary 9% Wednesday from Tuesday, with the top 10 films grossing a collective $41.5 million (almost exactly matching last year’s December 28 total, when the date fell on a Tuesday, a...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: Wednesday Numbers – 12/29/11

> The boxoffice did more or less what it was supposed to on Wednesday, drifting down 5-10% from Tuesday.  Thursday should be fairly steady, then business should have a bit of a roller-coaster ride:  an increase on Fri...
by Mitch Salem
 
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WEEKEND BOX OFFICE PREDICTIONS Dec 30-Jan 1

>No new wide releases this weekend, the final weekend of the year as we welcome the arrival of 2012.  We are estimating a box office volume of $145 million for Friday-Sunday for the top 12 films, up 27% from $114 million l...
by Mitch Metcalf
 
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Box Office Results TUESDAY December 27

>Box office volume came back down to a normal level on Tuesday, with the top 10 films grossing a collective $45.5 million (up slightly from the $40-42 million for the December 27 date when it also fell on an early weekday in 20...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: Tuesday Numbers – 12/28/11

> The holiday celebrations at the studios may have been a bit premature.   Traditionally, the Tuesday after Christmas sees a 10-20% drop from Monday, and that number becomes the template for the rest of the holiday pe...
by Mitch Salem
 
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HOLIDAY WEEKEND BOXOFFICE December 23-26

>Based on actual results for Friday, December 23-Sunday, December 25 and studio projections for Monday, December 26, the four-day holiday weekend continues to look dominated by Tom Cruise in Mission: Impossible — Ghost Pr...
by Mitch Salem
 
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