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Behind the US/Worldwide Weekend Box Office – 10.16.2022

Posted October 16, 2022 by Mitch Salem

  OPENINGS:  HALLOWEEN ENDS (Universal, also on Peacock) underperformed badly with $41.3M, about 25% below pre-release expectations, and 17% under the $49.4M start for last year’s Halloween Kills, despite a stronger Thursday night start than Kills ($5.4M vs $4.9M).  The excuse de jour is the Peacock release, which would be dubious in any case considering […]

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Behind the US/Worldwide Weekend Box Office – 10.9.2022

Posted October 9, 2022 by Mitch Salem

  OPENINGS:  LYLE LYLE CROCODILE (Columbia/Sony) arrived below expectations at $11.5M (it might reach $13.4M with the Monday holiday), unable to take advantage of the 11-week gap since the last major family movie opened.  It has more than a month until Strange World claims that audience, but even with strong holds, it still may not […]

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Behind the US/Worldwide Weekend Box Office – 10.2.2022

Posted October 2, 2022 by Mitch Salem

  OPENINGS: As studio greenlight and release strategies continue to morph, one thing that’s clear is that there will never be a shortage of low-budget horror movies.  SMILE (Paramount) is the latest successful arrival with $22M, following such recent releases as Barbarian, The Invitation, Pearl, and The Black Phone.  Although Smile will have to face […]

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Behind the US/Worldwide Weekend Box Office – 9.18.2022

Posted September 18, 2022 by Mitch Salem

  OPENINGS:  THE WOMAN KING (TriStar/Sony) launched at the higher end of expectations with $19M, boosted by strong reviews (94% on Rotten Tomatoes) and enthusiastic audience response as measured by exit polls.  In the current market, with few openings arriving each week (and even fewer for Woman King‘s older female target demo), the film should […]

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Behind the US/Worldwide Weekend Box Office – 8.28.2022

Posted August 28, 2022 by Mitch Salem

  OPENINGS:  The box office may not have hit bottom yet (see “Next Weekend” below), but it’s getting close, with the horror movie THE INVITATION (Screen Gems/Sony) topping the weekend at a painful $7M.  Things were no better overseas, where the film opened at $1.6M in 19 markets.  Despite these numbers, The Invitation may still […]

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Behind the US/Worldwide Weekend Box Office – 8.21.2022

Posted August 21, 2022 by Mitch Salem

  OPENINGS:  With little else new around, DRAGON BALL SUPER: SUPER HERO (Crunchyroll/Sony) seized the weekend with $20.1M, a bit lower than the studio’s Dragon Slayer: Mugen Train, which opened with $21.2M at about half the number of theaters.  Dragon Ball, like most anime titles, was heavily skewed to the M18-34 audience, and it may […]

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Behind the US/Worldwide Weekend Box Office – 8.14.2022

Posted August 14, 2022 by Mitch Salem

  OPENINGS:  BODIES BODIES BODIES (A24) went wide after last week’s NY/LA launch and is now in 1290 theaters, with more expansion scheduled to come.  A24 is reporting a $3.3M weekend, although it should be noted that this estimate assumes an extremely strong Sunday hold despite a steep drop on Saturday.  No international release thus […]

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Behind the US/Worldwide Weekend Box Office – 8.7.2022

Posted August 7, 2022 by Mitch Salem

  OPENINGS:  BULLET TRAIN (Columbia/Sony) opened in line with general predictions at $30.1M, but that’s not the same as a good result.  The film carries around $175M in production/marketing costs, and faces a long track to profitability.  Nor does it appear to be showing particular strength internationally, despite Brad Pitt’s star power and the international […]

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