OPENINGS: The only new arrival this weekend certain of profitability is THE CONJURING 2 (New Line/RatPac/Warners). It’s already earned $40.4M in the US (just lightly behind the first Conjuring‘s $41.9M opening) and $50M in 44 overseas markets, and although horror movies and sequels are usually frontloaded, even in a worst cast scenario it will […]
OPENINGS: THE INTRUDER (Screen Gems/Sony) performed on target with $11M, and given the massive competition and the fates of the weekend’s other arrivals, that counted as a win. It still wasn’t anything to get excited about, considering that similar Screen Gems releases like When The Bough Breaks ($14.2M), No Good Deed ($24.3M) and The […]
Weekend #49 of 2015 is looking like a decent $94 million for the top 12 films this weekend, actually better than what we usually see on one of the slowest weekends of the year (see comparisons below). Krampus from Universal should open with $12.0 million Friday-Sunday. The film is on track for around $26 million domestic in its run. Overseas the film […]
Weekend #34 of 2012 looks like a typically bad fourth weekend of August. Three shitty new films open and a political documentary goes semi-wide, and each should be well under $10 million for the weekend. The top 12 films this weekend should total $89 million, about the same pace for the comparable weekend the last […]
OPENINGS: INSIDIOUS: THE RED DOOR (Screen Gems/Sony) reaffirmed the strength of the low-budget horror genre with a $32.7M start, better than the $29.6M launch of 2018’s The Last Key (which didn’t feature the full original cast). Red Door should reach $65M+ in the US, guaranteeing profitability on a reported $16M production budget and relatively […]
>Ah, the dog days of summer in August. It’s the time when studios start dumping movies. Sure there can be a surprise in this month (see District 9 two years ago this weekend), but the lower box office volume in August simply works against most films succeeding. A quick look at the numbers: a typical […]
After last weekend’s misfired The Nutcracker and the Four Realms, THE GRINCH (Illumination/Universal) is kicking off the family holiday movie season in a bigger way. Early numbers at Deadline have opening day at $18.3M (including $2.2M from Thursday night), which should mean a $64M weekend, plus more on Monday, since many schools are closed […]
Note: Holdover titles tended to decline less than usual because comparisons include last week’s Easter Sunday. OPENINGS: BORN IN CHINA (Disney) was at the top of an unimpressive group of debuts this weekend with $5.1M, narrowly ahead of the $4.6M for Monkey Kingdom, the last in the studio’s “Disneynature” series of Earth Day wildlife […]