OPENINGS:  THE ADDAMS FAMILY (BRON/MGM) proved to be a still-fertile source of IP with a solid $30.3M US start, and the cartoon should benefit from closed schools on Columbus Day for a robust 4-day weekend total.  Production costs were reportedly on the low end of animation, so a 3x multiple to $90M should go […]

Weekend #30 of 2015 is looking like $170 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). Pixels from Sony should open with a $37.5 million three-day weekend. Early reviews at RottenTomatoes are dreadful: 11% positive overall so far. Pixels is on track for around $95 million domestic. […]

  CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that should mean $23M by Sunday and $28M with Monday, putting Crazy on a track that now seems capable […]

Weekend #23 of 2015 is looking like $154 million for the top 12 films this weekend, very much on par with the same weekend the past few years. Spy from Fox should open with a $39.5 million three-day weekend. Early reviews at RottenTomatoes are loving: 96% positive overall so far. Spy is on track for around $133 million domestic. Overseas the […]

  OPENINGS:  BOO 2! A MADEA HALLOWEEN (Lionsgate) took the weekend with $21.7M, down 24% from last year’s first Boo.  That puts it behind all the previous Madea openings except A Madea Christmas, which had the entire holiday corridor for its run.  Last year’s installment had an exceptionally good Weekend 2 hold, down just 40% […]

This weekend is looking incredibly strong: over $250 million for the top 12 films Friday-Sunday, up 27% from a typical third weekend in November.  The final Twilight (12-34 females), Lincoln (35+ adults), and the second weekend of the strongest Bond yet (young adults) make for a powerful combination.   Opening at over 4,000 theaters Friday […]

  OPENINGS:  THE EXPEND4BLES (Lionsgate) had a disastrous start with $8.3M, about half of both expectations and the $15.9M opening of Expendables 3 in 2014.  Expend4bles may only total $20M in the US, and while the franchise makes most of its revenue overseas (82% on Expendables 3), it still seems unlikely to break even on […]

  SHAZAM (DC/New Line/Warners) is going to win a bleak weekend at the box office, and even it doesn’t have much to boast about.  Preliminary numbers at Deadline have it dropping 68% from last Friday to $6.6M, worse than the Friday-to-Friday drops for Wonder Woman (-59%) and Justice League (-57%).  A $23M weekend would put […]