Author Archive
 

 

The Sked: TUESDAY OFFICIAL RATINGS July 10: All-Star Game Kinda Doesn’t Suck

FOX came in with a 3.2 Adult 18-49 rating for the MLB All-Star Game last night in the official nationals.  This was the lift we expected this morning from the fast nationals and proved to be enough to claim a rebound (albeit...
by Mitch Metcalf
 

 
 

The Sked: TUESDAY RATINGS July 10 — Preliminary All-Star Game Results

FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast...
by Mitch Metcalf
 

 

 

The Sked: Cable Ratings July 3-9

ESPN’s coverage of Major League Baseball’s (actually State Farm’s) Home Run Derby averaged a 2.7 rating with Adults 18-49, making it the top cable program in the past seven days and the top program on any ne...
by Mitch Metcalf
 

 
 

Broadcast Weekly & Season Averages: 4th of July Blues

The broadcast networks combined for a lowly 4.53 combined 18-49 rating in prime time from July 2-8, 18% below the 42nd week last year (which also included the 4th of July holiday — on Monday).  This is a significantly bi...
by Mitch Metcalf
 

 

 

ShowbuzzDaily SUMMER MOVIE DRAFT July 8 Update: Now It’s Interesting

Team Salem’s slate in the second annual ShowbuzzDaily Summer Movie Draft now stands at $556 million, with a lot of upside left in Amazing Spider-Man, significant business left for Brave, and three movies left to open. ...
by Mitch Metcalf
 

 
 

WEEKLY BOX OFFICE ACTUALS & YEAR TO DATE July 2-8: Huge Seven-Day Box Office Take

With the Fourth of July falling on a Wednesday, most of the past week performed like weekend days, driving the seven-day domestic box office haul to one of the highest in recent memory. The Past Week: Total Box Office Volume Al...
by Mitch Metcalf
 

 

 

INTERNATIONAL BOX OFFICE NUMBERS through July 8

The Amazing Spider-Man pulled its overseas total to $202 million to date (up from $50 million at this time last week).  We’ll give The Amazing Spider-Man an initial overseas target of $510 million, toward the high end...
by Mitch Metcalf
 

 
 

WEEKEND STUDIO ESTIMATES July 6-8

Three films are really driving a very solid box office weekend: The Amazing Spider-Man (now a $65.0 million opening weekend and $140 million six-day opening, hitting our forecast in Tuesday’s ShowbuzzDaily Weekend Predict...
by Mitch Metcalf
 

 

 

FRIDAY JULY 6 BOX OFFICE RESULTS: Spider-Man Paces Very Solid Weekend

In line with our Tuesday forecast, the 27th weekend of 2012 is looking like $189 million for the Top 12 films Friday-Sunday, up 29% from this weekend last year and up 24% from the multi-year average for this weekend.       �...
by Mitch Metcalf
 

 
 

WEEKEND BOX OFFICE PREDICTIONS July 6-8: Spider-Man Returns to the Scene

Weekend #27 of 2012 looks pretty solid: $185 million for the top 12 films, up 27% from last year’s comparable weekend and up 22% from the four-year average for the weekend. Much of this increase can be attributed to the c...
by Mitch Metcalf
 

 

 

ShowbuzzDaily SUMMER MOVIE DRAFT July 1 Update

A brief update this week.  Team Salem had the biggest week, up $81 million to $371 million through Sunday for the slate. A full week of Brave was the main driver for the gain.  The first Monday-Thursday period combined with...
by Mitch Metcalf
 

 
 

WEEKLY BOX OFFICE ACTUALS & YEAR TO DATE June 25-July 1

Another down week at the North American box office, although the declines are not severe as last week.  With the arrival of Spider-Man early this week and expected decent mid-week business for two solid openers this past weeke...
by Mitch Metcalf
 

 

 

The Sked: SUNDAY RATINGS July 1: Olympic Fever Begins to Build

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 ra...
by Mitch Metcalf
 

 
 

INTERNATIONAL BOX OFFICE NUMBERS through July 1

Madagascar 3 has ballooned to $244 million overseas to date (up from $157 million through last week).  The third Madagascar has now tied the overseas take for the first Madagascar ($244.2 million) and is now gunning for t...
by Mitch Metcalf
 

 

 

WEEKEND STUDIO ESTIMATES June 29-July 1

Ted now looks like a $54.1 million opening weekend, according to the studio estimate this morning (exceeding our forecast in Wednesday’s ShowbuzzDaily Weekend Predictions).  Warner Brothers has pulled Magic Mike’s ...
by Mitch Metcalf